IssueDiscount language weakens positioning
“Cheap industrial shelving” conflicts with the premium enterprise position defined for this brand.
How it works
Live strategic context inside your ad workflow.
Vashor connects the strategy your leaders approve with the creative your performance team actually launches. No new campaign builder and no black-box autopilot.
Strategic GuardrailsChecked againstExample brandGeneral strategy
54
SCIStrategy Compliance Index*Partially matches the strategy
Review1
Illustrative product preview. Actual guidance uses each brand's approved context.
One continuous loop
From raw documents to a confident launch.
Strategy does not become another PDF nobody opens. It becomes a living reference at the exact moment a campaign decision is made.
Define
Bring the strategy together
Upload brand guidelines, positioning notes, audience research and working briefs. Vashor turns scattered source material into one reviewable strategy and audience context.
Check
Create inside Google Ads
The browser companion reads the creative you are actively editing and checks it against the selected brand and audience context. Your normal campaign workflow stays in place.
Improve
Act on clear evidence
See an alignment score, the reasons behind it and practical suggestions before launch. Every decision remains with the person operating the account.
Two perspectives
One alignment layer. Different superpowers.
Leaders get visibility without opening an ad console. Specialists get useful context without waiting for another approval thread.
C
For CMOs & marketing leaders
Oversight without micromanagement
- Keep approved positioning visible across internal and external teams.
- Review meaningful changes and checks through a readable product history.
- Focus conversations on evidence instead of subjective copy feedback.
P
For PPC specialists & agencies
Launch confidence at working speed
- Check the creative already open in Google Ads.
- Understand why a phrase drifts from the selected strategy or audience.
- Keep experimenting while the final publishing decision stays yours.
Advisory by design
Guardrails should explain, not silently control.
Vashor surfaces alignment risks and supporting reasons. It does not publish campaigns, change bids or hide decisions from the people responsible for the account.
About SCI. The Strategy Compliance Index is Vashor's own relative 0–100 scale: abstract units of strategic alignment, not a percentage. It shows how closely the current creative matches the approved strategy; it does not predict CTR, conversions or revenue.