Terms of Service

1. Agreement

These Terms of Service ("Terms") govern your access to and use of Vashor, including vashor.io, the Vashor web application and the Vashor browser extension. By using Vashor, you agree to these Terms and to our Privacy Policy.

If you use Vashor on behalf of a company or other organization, you represent that you have authority to bind that organization to these Terms, and references to "you" include both you and that organization.

PLEASE READ SECTION 17 (DISPUTE RESOLUTION; BINDING ARBITRATION; CLASS ACTION WAIVER) CAREFULLY. IT AFFECTS HOW DISPUTES BETWEEN YOU AND VASHOR ARE RESOLVED AND LIMITS YOUR RIGHT TO A JURY TRIAL AND TO PARTICIPATE IN CLASS ACTIONS.

2. Service

Vashor helps marketing teams process brand materials, structure brand strategy, run brand-knowledge questions, review news signals and compare ad drafts against strategy. Vashor may generate observations, summaries, Strategy Compliance Index scores and other AI-assisted outputs.

3. Accounts and access

• You must provide accurate account information and keep credentials secure.
• You are responsible for activity under your account and for users you invite to your workspace.
• Administrators may create, suspend, remove or change roles for users inside their organization.
• We may suspend access if we reasonably believe an account is compromised, unlawful or harmful to the service.

4. Customer content

You retain ownership of documents, brand materials, ad drafts, prompts, corrections, strategy edits and other content you submit to Vashor ("Customer Content"). You grant Vashor a limited, worldwide, non-exclusive license to host, process, transmit, display and use Customer Content only as needed to provide, secure and support the service for you.

You are responsible for ensuring that you have the rights and permissions needed to upload and process Customer Content in Vashor.

5. AI outputs and user responsibility

Vashor uses AI-assisted systems. Outputs may be incomplete, incorrect or unsuitable for a particular campaign, jurisdiction or advertising platform. You are responsible for reviewing outputs and deciding whether to use them.

Vashor does not provide legal, financial, advertising-platform compliance or professional advice. Strategy Compliance Index scores, observations and coaching suggestions are mathematical and linguistic evaluations generated by automation, not professional marketing or legal verdicts. Vashor does not guarantee that following AI-assisted suggestions will improve campaign metrics, lower cost-per-acquisition or generate revenue. Strategy Compliance Index scores and observations are product guidance for marketing review, not a guarantee that an ad is lawful, profitable or accepted by any advertising platform.

6. Acceptable use

You must not use Vashor to:

• violate law, infringe intellectual property rights or process content you do not have permission to use;
• upload malware, attempt unauthorized access, scrape the service or disrupt infrastructure;
• generate or manage campaigns for unlawful, deceptive, discriminatory or harmful activity;
• reverse engineer, benchmark for competitive misuse, bypass technical limits, or execute automated prompt injection, jailbreaking or adversarial inputs designed to extract system prompts, routing logic or proprietary AI instructions without written permission;
• submit sensitive personal information unless your written agreement with Vashor specifically allows it.

7. Browser extension

The Vashor browser extension reads ad-draft fields from supported advertising interfaces and sends the relevant snapshot to Vashor for strategy checks. The extension operates by reading and interpreting data fields within third-party advertising consoles. Vashor is not affiliated with, endorsed by or partnered with Google LLC or any advertising platform.

Advertising platforms may change their interfaces and terms without notice. Vashor is provided without any warranty of continuous compatibility with such platforms, and Vashor is not responsible for layout disruptions, account suspensions or platform actions resulting from your use of the extension. You are responsible for ensuring that use of the extension is permitted by your organization and by any advertising-platform rules that apply to you.

8. Third-party services and subprocessors

Vashor interoperates with third-party platforms and service providers, including hosting, AI inference routing, email delivery, authentication and product analytics providers. AI inference may be routed through OpenRouter with Zero Data Retention enabled as described in our Privacy Policy. We are not responsible for the practices of third-party services we do not control. A current list of subprocessor categories appears in the Privacy Policy.

9. Fees

Paid plans, invoices, trials or commercial terms may be described in a separate order form, subscription page or written agreement. Except as expressly provided in a separate written agreement, fees paid to Vashor are non-refundable and no refunds or credits will be issued for partially used subscription periods. If no paid terms apply, access may be provided for evaluation, testing or private beta and may be changed or discontinued.

10. Termination

You may stop using Vashor at any time. We may suspend or terminate access if you violate these Terms, create security risk, fail to pay applicable fees or use the service in a way that may harm Vashor, other users or third parties. Termination does not remove obligations that by their nature should survive, including payment obligations, confidentiality, ownership, disclaimers, limits of liability and dispute resolution.

11. Disclaimers

Vashor is provided "as is" and "as available." To the maximum extent permitted by law, we disclaim warranties of merchantability, fitness for a particular purpose, non-infringement, uninterrupted operation and error-free output.

12. Limitation of liability

To the maximum extent permitted by law, Vashor will not be liable for indirect, incidental, special, consequential, exemplary or punitive damages, lost profits, lost revenue, lost data, advertising spend, business interruption or substitute services. Vashor will not be liable for advertising spend, budget misallocation, platform penalties or campaign underperformance based on Strategy Compliance Index scores, signals or product guidance. All campaign deployment decisions remain your operational responsibility.

Vashor's total liability for any claim relating to the service will not exceed the amount you paid to Vashor for the service in the three months before the event giving rise to the claim, or USD 100 if you did not pay for the service.

The limits in this section do not apply to: (a) your indemnification obligations under these Terms, (b) your breach of section 6 (Acceptable use), (c) liability that cannot be limited under applicable law, including gross negligence, fraud, willful misconduct, or death or personal injury caused by negligence.

13. Indemnification

By you. If you use Vashor on behalf of an organization, that organization will defend, indemnify and hold Vashor harmless from third-party claims, damages and reasonable attorneys' fees arising out of (a) Customer Content, (b) your use of the service, (c) your campaigns, (d) your violation of these Terms or (e) your violation of law or third-party rights.

By Vashor. Vashor will defend you from third-party claims alleging that the Vashor service, as provided by Vashor and used in accordance with these Terms, infringes that third party's United States patent, copyright or trademark, and will pay damages finally awarded against you (or amounts in a settlement Vashor approves) for such claims. This obligation does not apply to claims arising from (i) Customer Content, (ii) your combination of the service with materials, software or services not provided by Vashor where the claim would not arise without the combination, (iii) your modifications to the service or (iv) your use of the service after Vashor notifies you to stop. If the service is found, or in Vashor's reasonable judgment is likely, to infringe, Vashor may at its option procure rights for you to continue using it, modify it to be non-infringing or terminate the affected portion and refund prepaid unused fees. This section states Vashor's entire liability and your exclusive remedy for third-party infringement claims.

Each indemnifying party's obligations are conditioned on the indemnified party (1) promptly notifying the indemnifying party in writing, (2) giving the indemnifying party sole control of the defense and settlement (provided that no settlement requires the indemnified party to admit liability or pay any amount), and (3) providing reasonable cooperation at the indemnifying party's expense.

14. DMCA / copyright

Vashor respects intellectual property rights. If you believe Customer Content hosted on Vashor infringes your copyright, send a notice that complies with 17 U.S.C. §512(c)(3) to support@vashor.io with the subject line "DMCA Notice." The notice must include (a) a physical or electronic signature of the rights holder or authorized agent, (b) identification of the copyrighted work claimed to be infringed, (c) identification of the material claimed to be infringing and information sufficient to locate it on the service, (d) your contact information, (e) a good-faith statement that the challenged use is not authorized by the rights holder, agent or law and (f) a statement, under penalty of perjury, that the information is accurate and that you are authorized to act on the rights holder's behalf. We may remove allegedly infringing material and terminate repeat-infringer accounts. Submitting a knowingly false notice may result in liability under §512(f).

15. Export control and sanctions

You represent and warrant that you (a) are not located in, ordinarily resident in or a national of any country or region subject to comprehensive United States economic sanctions, (b) are not listed on any United States government list of prohibited or restricted parties, including the U.S. Treasury Department's OFAC Specially Designated Nationals and Blocked Persons List, the U.S. Department of Commerce Denied Persons List or the U.S. Department of State Debarred List, and (c) will not use Vashor in violation of United States export-control laws or regulations.

16. Force majeure

Vashor is not liable for failure or delay in performance caused by events beyond our reasonable control, including acts of God, natural disasters, war, terrorism, civil unrest, governmental action, labor conditions, internet or telecommunications failures, third-party service-provider failures, denial-of-service attacks or pandemics.

17. Dispute resolution; binding arbitration; class action waiver

READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS.

(a) Informal resolution. Before filing any formal dispute, you and Vashor agree to try in good faith to resolve it by sending a written notice to support@vashor.io (for disputes you raise) or to your account contact (for disputes Vashor raises). The parties will then have 60 days from receipt of the notice to attempt resolution before either may begin arbitration.

(b) Binding arbitration. Except as set out below, any dispute, claim or controversy between you and Vashor arising out of or relating to these Terms or the service, including their formation, existence, breach, termination, enforcement, interpretation, validity or scope, will be resolved by final and binding individual arbitration administered by JAMS under its Streamlined Arbitration Rules and Procedures then in effect. The arbitration will be conducted in English in Wilmington, Delaware, or by videoconference at the arbitrator's discretion. Judgment on the award may be entered in any court of competent jurisdiction. The Federal Arbitration Act, 9 U.S.C. §§1–16, governs the interpretation and enforcement of this section.

(c) Class action waiver. YOU AND VASHOR EACH AGREE TO BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, CONSOLIDATED OR REPRESENTATIVE PROCEEDING. The arbitrator may not consolidate more than one person's claims and may not preside over any form of representative or class proceeding. If a court decides that this subsection is unenforceable as to a particular claim, that claim must proceed in court (subject to subsection (d)) and the rest of these Terms remains in effect.

(d) Jury trial waiver. To the extent any dispute is not subject to arbitration, you and Vashor each waive any right to a trial by jury.

(e) Carve-outs. Either party may bring an individual action in small-claims court for disputes that qualify, and either party may seek injunctive or other equitable relief in a court of competent jurisdiction to prevent the actual or threatened infringement or misappropriation of intellectual property rights.

(f) Opt-out. You may opt out of this arbitration agreement by sending written notice to support@vashor.io with the subject line "Arbitration Opt-Out" within 30 days of first accepting these Terms. Opt-out notices received after that deadline are not effective.

18. Changes

We may update these Terms as the service changes. The updated version will be posted on this page with a new effective date. If we make material changes, we will notify account holders by email or through an in-product notice at least 14 days before the changes take effect. Continued use after the effective date means you accept the updated Terms.

19. Governing law and venue

These Terms are governed by the laws of the State of Delaware and applicable United States federal law, without regard to conflict-of-law rules. Subject to section 17, the state and federal courts located in Wilmington, Delaware have exclusive jurisdiction over any dispute not subject to arbitration, and you consent to personal jurisdiction in those courts.

20. Miscellaneous

Entire agreement. These Terms, together with the Privacy Policy and any order form or written agreement signed by Vashor, are the entire agreement between you and Vashor regarding the service.

No third-party beneficiaries. There are no third-party beneficiaries to these Terms.

Assignment. You may not assign these Terms without Vashor's prior written consent. Vashor may assign these Terms in connection with a merger, acquisition, reorganization or sale of assets. Any assignment in violation of this section is void.

Severability. If any provision of these Terms is held unenforceable, the remaining provisions will remain in effect, and the unenforceable provision will be modified to the minimum extent necessary to make it enforceable.

No waiver. Failure to enforce a provision is not a waiver of the right to enforce it later.

Notices. Legal notices to Vashor must be sent to support@vashor.io. Notices to you may be sent to the email address associated with your account or posted in-product.

21. Contact

For questions about these Terms, contact support@vashor.io.