How it works
How the checkpoint works
Vashor sits between the copy your team writes and the moment it goes live in Google Ads.
It reads what’s about to publish, checks it against the strategy you already declared, and flags where they diverge.
No new campaign builder. No black-box autopilot
One continuous loop
From Raw Documents to a Confident Launch
Strategy does not become another PDF nobody opens. It becomes a living reference at the exact moment a campaign decision is made.
01
Define
Bring the strategy together
Upload what already exists — brand guidelines, positioning, ICP, targeting rules. There’s no new strategy to write; Vashor turns scattered source material into one reviewable context
02
Check
Check inside Google Ads
You write ads the way you always do. The browser companion reads the Search ad you’re actively editing and checks it against the selected brand and audience context — at the moment you’re editing it, not in an audit afterward
03
Improve
Act on clear evidence
See an alignment score, the reasons behind it, and where the copy diverges from strategy — before launch. What to change stays your call
Two perspectives
One layer. Two jobs.
C
For CMOs and Marketing Leaders
- Keep approved positioning visible across internal and external teams.
- Review meaningful changes and checks through a readable product history.
- Focus conversations on evidence instead of subjective copy feedback.
P
For PPC Specialists and Agencies
- Check the creative already open in Google Ads.
- Understand why a phrase drifts from the selected strategy or audience.
- Keep experimenting while the final publishing decision stays yours.
Advisory by design
Guardrails Should Explain, Not Silently Control
Vashor is a neutral check, not a copywriter. It surfaces alignment risks and the reasons behind them — then stops. It does not write your ads, publish campaigns, change bids or hide decisions from the people responsible for the account.
About SCI. The Strategy Compliance Index is Vashor’s own relative 0-100 scale: abstract units of strategic alignment, not a percentage. It does not predict CTR, conversions or revenue.