The missing checkpoint between copy and launch
Vashor checks Google Ads copy against the brand strategy you already declared — tone of voice, ICP, targeting — before it goes live. It doesn’t write your ads. It tells you when what’s written no longer matches what you decided
Where drift happens
The gap isn’t your strategy. It’s the last step before launch
You already have positioning, tone of voice and an ICP. What’s missing is a lightweight review between writing the ad and publishing it. Drift doesn’t come from bad intent — it comes from speed outpacing oversight
The Execution Gap
Strategy is set by the people who own the brand and executed by juniors, agencies and AI tools who weren’t in the room when it was decided
Brand Dilution
Premium products marketed with discount-bin tactics attract the wrong audience and weaken the position the brand is trying to build — one off-brand ad at a time.
Resource Waste
Today the only control is reading live ads after the fact. By then the impression is made and the budget is spent.
The Vashor loop
Strategic Oversight. Zero Micromanagement.
Vashor is a neutral check, not a copywriter. It never generates your ads. It reads what is about to be published and names where it departs from the strategy you declared
Define
Upload what already exists: positioning, tone of voice, ICP, targeting rules. There is no new strategy document to write
Monitor
The browser companion observes the Search ad you are actively editing in Google Ads.
Check
Vashor returns a Strategy Compliance Index and explains the specific deviations before you publish. The decision stays with you
Use cases
Who feels this first
Multi-brand retail
You advertise brands you don’t own. Their guidelines are a contractual obligation — every off-tone headline is your liability, not theirs. Vashor checks each ad against the brand policy that applies to it.
Premium & challenger DTC
One brand, built over years. An urgent discount hook can undo it. Vashor makes that conflict visible while the ad is still editable — the operator still makes the call.
Brand-led agencies
Client-side brand reviews are the slowest part of the workflow. Vashor moves the check to the moment of writing, so fewer ads come back for rework.
The team
The people behind the check
CEO
Grigory Bolotov
25+ years in marketing and sales — most of it spent watching strategy get approved in one room and rewritten in the ad console in another
CTO
Alexander Starchenko
Architect behind Vashor’s context and evaluation systems, building auditable infrastructure that turns brand guidance into useful evidence at the point of execution.